Loyalty Partner Solutions and Riverland seal partnership

25.11.08 18:29

Finding a professional customer management (CRM) solution is a complicated task for any company. The requirements vary depending on market, core business and target groups and development of the solution is also very complex. Finding an expert CRM partner is therefore a key factor for businesses in their future success. In Loyalty Partner Solutions and Riverland two service providers have now joined forces, whose areas of expertise complement each other ideally. Together they provide companies with all the services needed to successfully implement a customer management solution.

Garching near Munich, 26th November 2008 – Riverland Solutions GmbH and Loyalty Partner Solutions GmbH will in future be working in close collaboration on the handling of Oracle Siebel projects. The two experts in customer management have already been successfully cooperating on individual projects since early 2007. This has shown that the two companies’ areas of expertise complement each other ideally: Riverland is an experienced implementation partner for CRM (customer relationship management) systems based on Oracle applications, while Loyalty Partner Solutions has made a name for itself as a CRM general contractor for Deutsche Bahn AG and as the Payback rewards programme’s IT services provider. Acting as a sub-contractor, Riverland will in future being taking over the areas of business analysis, Siebel development and testing for a Loyalty Partner Solutions client project.

“A professional customer management system that secures long-term and profitable customer relationships is a key factor in any company’s success,” says Bernhard Wehmöller, CEO of Riverland Solutions GmbH. “The partnership with Loyalty Partner Solutions creates positive synergies for both companies. These come from the experience gained by our experts from numerous successful projects using Oracle CRM solutions.” Peter Breitenberger, Programme Manager at Loyalty Partner Solutions adds: “With their many years of expertise and experience, and the trust that they enjoy amongst their clients, the Riverland experts play an important role for us in the implementation of joint customer management solutions.”

The term ‘customer management’ means analytical, operational and communicative measures that improve a company’s customer focus. This covers the company’s complete approach, the cementing of existing customer relationships (customer loyalty) and incentives to attract new customers. In this way companies create clear competitive advantages for themselves and through a precisely targeted product and pricing policy tap into substantial revenue potential.

About Riverland
Based in Garching near Munich, Riverland Solutions GmbH is the leading Oracle consultancy firm in the German-speaking market for customer relationship management (CRM), partner relation management (PRM), integration and business intelligence (BI). Many high-profile companies owe their market success and the loyalty of their customers to the CRM systems implemented by the Riverland experts. These systems link internal processes and strategies with the clients’ expectations and thus enable a company’s specialist departments to operate with efficient customer focus, giving them a decisive competitive edge. Made up of recognised, highly qualified specialists, the Riverland team has earned an excellent reputation amongst its numerous clients. The projects undertaken by Riverland Solutions are the epitome of expertise, commitment, efficiency and customer focus. More information is available online at www.riverland.com.

About Loyalty Partner Solutions
Based in Munich, Loyalty Partner Solutions GmbH is a supplier of industry-specific customer management solutions. The company develops and implements IT solutions for professionally run customer loyalty programmes. Its focus is on the retail, transport and aviation sectors. At the core of what the company offers is the Loyalty Management Suite (LMS), a software platform for developing and running customer loyalty programmes. The company’s clients include the Payback rewards programme and Deutsche Bahn AG, with its BahnCard, bahn.bonus and bahn.comfort programmes. Loyalty Partner Solutions was formed in August 2008 from a former business unit of Loyalty Partner GmbH and currently employs around 200 staff. More information is available online at www.lpsolutions.com

 

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